Bas Duijvestijn Appointed as Chief Commercial Officer

Van der Hoeven has announced the appointment of Bas Duijvestijn as the new Chief Commercial Officer (CCO), succeeding Peter Spaans, who, alongside Martin Steentjes, has led the company for over 20 years. Although Peter Spaans will step down from his role, he will remain involved with the company.

Bas Duijvestijn made a career change seven years ago when he left his job as a lawyer to focus on global food safety. Over the past seven years at Van der Hoeven, he has gained invaluable experience, spending the last two and a half years in New York City. Having dealt with technology and customers from all over the world, he has a clear view on today’s horticultural challenges and opportunities.
With his unique background and expertise, Bas Duijvestijn is well-positioned to drive Van der Hoeven forward together with the management team.